We were very fortunate to be part of a great event last week in The Blue Mountains - the annual "On the Slopes for Candy" ski day.

Link:  https://www.searchenginejournal.com/law-firm-seo-first-step/441248/#close

The Guru's Takeaways:

Some excellent advice to lawyers on how to get smarter and improve SEO. Unfortunately, what the article misses is that lawyers just don't have the time to worry about SEO and marketing for their practices. 

Link: https://www.dentistrytoday.com/5-benefits-of-utilizing-social-media-to-attract-patients/

The Guru's Takeaways:

More and more dentists are realizing that word-of-mouth is no longer the answer to building and growing a dental practice. While we agree that there are several ways social media can be beneficial to dental practices, it is only one of several tools required for a lasting dental digital marketing strategy.

Happy Holidays from clickguru! We look forward to an amazing 2023 with more Google page one rankings and more phone calls.

Link: https://www.canadianlawyermag.com/resources/practice-management/why-do-law-firms-need-digital-marketing/368418

The Guru's Takeaways:

We couldn’t agree more! While this article references one of the bulge-bracket Canadian law firms, you don’t need to be a large firm to do digital marketing and do it properly.

Link: https://www.business.com/articles/social-media-small-business-importance/

The Guru's Takeaways:

Yes, activity on social media is important. Initially, some of our dentists, lawyers, and other professional service clients believe that social media isn't for them and their clientele. That may be true in some instances, but it's very important for Google. Social media presence is one of the several attributes that Google considers for its SEO rankings. So your medical or dental practice isn't active on social, you're doing your business a disservice. 

Link: https://www.attorneyatwork.com/top-2022-digital-marketing-trends/

The Guru's Takeaways:

We have found that digital marketing for law firms doesn't differ all that much. Most law firms are taking the same approach for their internet marketing - i.e. Google Ads. As competition has increased in the space, Google's cost-per-click for lawyers has increased significantly. So if your law firm is running Google Ads and spending thousands of dollars a month without truly knowing the return on this investment, it may be time to rethink your strategy.

Link: https://digitalmarketinginstitute.com/blog/roadblocks-to-digital-marketing-transformation

The Guru's Takeaways:

Change is always hard, especially for small businesses that are comfortable with a certain way of marketing their companies. We hear it all the time - "Digital isn't for us" or "Our business is all referral-based" or "Our clients don't really care about Google or social media." For clients that join the clickguru platform, we often disprove the above three points very quickly.

Link : https://www.businessnewsdaily.com/7690-rapid-business-growth-tips.html

The Guru's Takeaways:

While there are several good pieces of advice from this article, we like one in particular - care more about your customers. What we always recommend and strive for at clickguru is to have a world class customer experience.

Link: https://www.forbes.com/sites/bernardmarr/2022/03/31/metaverse-continuum-4-technology-trends-everyone-must-get-ready-for-now/

The Guru's Takeaways:

The Metaverse is a very new technology that probably very few really understand. Frankly, we still are confused as to how it will all play out. How will the metaverse develop for digital marketing for our small business clientele? We are confident that the metaverse will play an increasing role in many professional small businesses such as law.

Link: https://www.searchenginejournal.com/social-media-facts/258533/#close

The Guru's Takeaways:

Once again, we find it both interesting and convenient that the media spins social media as the holy grail for marketing efforts. In a way, they are right - when it works, it can work really well.

There are certain businesses that social media marketing can lend very well towards. Unfortunately, we continue to see higher marketing costs and more muted results as most businesses big or small believe that they need to be chasing the holy grail.

Link: https://www.forbes.com/sites/bernardmarr/2022/02/21/the-top-10-tech-trends-in-2022-everyone-must-be-ready-for-now/

The Guru's Takeaways:

While many, if not all of the technology trends listed in this article will have any effect on digital marketing for our small business clientele, we thought it would be neat to share with everyone.

Link: https://www.business2community.com/instagram/instagram-tips-for-2022-02452446

The Guru's Takeaways:

Once again, there is so much to worry about for small business owners on how to succeed on the internet! We agree with the majority of the advice raised in this article.

Link: https://sproutsocial.com/insights/facebook-stats-for-marketers/

The Guru's Takeaways:

Facebook generated nearly $30 billion in ad revenue last year - an incredible statistic. What we find particularly interesting is that it seems most small and medium sized businesses (SMBs) have the same strategy - run Facebook and Google ads.

Link: https://www.business2community.com/marketing/4-tips-to-level-up-your-marketing-strategy-in-2022-02452190

The Guru's Takeaways:

We think this article is very compelling, though at the same time can be confusing when considering an approach for digital marketing for small businesses. Definite your plan, set your goals, schedule weekly meetings with your team, analyze successes and failures all sounds like a great idea.

Link: https://www.searchenginejournal.com/5-fundamental-shifts-that-are-shaping-search-digital-marketing/383416/

The Guru's Takeaways:

The biggest and most important characteristic of the 2020 consumer is that online decisions and purchasing is here to stay. If being relevant online was important pre-covid, the magnitude is significantly more pronounced today.

Link: https://www.business2community.com/digital-marketing/what-you-need-to-know-about-marketing-to-digital-boomers-02358229

The Guru's Takeaways:

While this article is focused specifically on Baby Boomers, the one key highlight we would make here is the necessity for consistency of digital marketing.

Link: https://www.entrepreneur.com/article/355230

The Guru's takeaways:

Posting to social media is important, but we understand that most small business owner's don't have the time or wherewithal to commit to posting regularly.

Link:https://www.business2community.com/digital-marketing/5-website-improvement-ideas-for-a-new-economy-02319322

The Guru's takeaways:

While it's always good practice to keep improving your website, it's more essential now than it's ever been. This article makes some really good points, which we'll dive into:

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