Yes, activity on social media is important. Initially, some of our dentists, lawyers, and other professional service clients believe that social media isn't for them and their clientele. That may be true in some instances, but it's very important for Google. Social media presence is one of the several attributes that Google considers for its SEO rankings. So your medical or dental practice isn't active on social, you're doing your business a disservice.
We have found that digital marketing for law firms doesn't differ all that much. Most law firms are taking the same approach for their internet marketing - i.e. Google Ads. As competition has increased in the space, Google's cost-per-click for lawyers has increased significantly. So if your law firm is running Google Ads and spending thousands of dollars a month without truly knowing the return on this investment, it may be time to rethink your strategy.
Change is always hard, especially for small businesses that are comfortable with a certain way of marketing their companies. We hear it all the time - "Digital isn't for us" or "Our business is all referral-based" or "Our clients don't really care about Google or social media." For clients that join the clickguru platform, we often disprove the above three points very quickly.
Some nice ideas here for sure, but you tell us a small business owner that has the wherewithal to take any of these suggestions into account and implement them. The answer is - no successful small business owner should.
We tell our clientele the same story, month in and month out - content marketing (i.e. blog writing) is the most important part in our feature set to get Google to pay attention to your business and your website.
While there are several good pieces of advice from this article, we like one in particular - care more about your customers. What we always recommend and strive for at clickguru is to have a world class customer experience.
The Metaverse is a very new technology that probably very few really understand. Frankly, we still are confused as to how it will all play out. How will the metaverse develop for digital marketing for our small business clientele? We are confident that the metaverse will play an increasing role in many professional small businesses such as law.
While many, if not all of the technology trends listed in this article will have any effect on digital marketing for our small business clientele, we thought it would be neat to share with everyone.
Once again, there is so much to worry about for small business owners on how to succeed on the internet! We agree with the majority of the advice raised in this article.
Facebook generated nearly $30 billion in ad revenue last year - an incredible statistic. What we find particularly interesting is that it seems most small and medium sized businesses (SMBs) have the same strategy - run Facebook and Google ads.
We think this article is very compelling, though at the same time can be confusing when considering an approach for digital marketing for small businesses. Definite your plan, set your goals, schedule weekly meetings with your team, analyze successes and failures all sounds like a great idea.
The biggest and most important characteristic of the 2020 consumer is that online decisions and purchasing is here to stay. If being relevant online was important pre-covid, the magnitude is significantly more pronounced today.
While this article is focused specifically on Baby Boomers, the one key highlight we would make here is the necessity for consistency of digital marketing.
While it's always good practice to keep improving your website, it's more essential now than it's ever been. This article makes some really good points, which we'll dive into:
PACK EXPO is always an excellent convention for packaging companies across America...especially Chicago! Packed trade show floors with a huge number of buyers from across the country and the world = significant lead generation and a profitable show. Post show, having your pick of amazing restaurants on the Mag Mile and entertaining clients is a huge plus of the Windy City. All-in-all, PACK EXPO in Chicago is always one of the best areas for marketing spend for packaging companies...until now.
In theory, selling products on Amazon should be relatively simple. After all, you have over 300 million sets of eyeballs on the platform every single day, without any need to deal with customers and enable sales 24/7. All you need to do is list your products on the Amazon marketplace through a few clicks, a couple of images, a handful of product descriptions, and you’re done! You can now start selling on Amazon.
The novel COVID-19 virus has disrupted our planet, our lives, and the way we do business more than anyone could have ever imagined. While every analyst and health care professional has a theory as to when everything will reset to normal, nobody has a crystal ball.
Establishing a business is a big feat, but managing and maintaining it is a more significant challenge. Generally, small business owners struggle with limited resources. They often work round the clock, 365 days a year to help grow revenue and ensure operations are running smoothly. This includes meetings with new customers, managing employees, having an overview of finances, planning for the future, etc. Their to-do list is literally never-ending.
This New Year, vow to focus on building your online presence and acquiring new customers. However, like most resolutions, the inconsistency and lack of motivation can prevent you from accomplishing your goals. While you can either put in the hours and implement a specific marketing strategy for your business, hiring a trusted digital marketing expert will help save you time and allow you to pay attention to other vital aspects of your business.
Happy Holidays from the clickguru team! We wish you a joyous holiday season, and a happy New Year 2020!
We would like to inform our clients that we will be working regular hours this holiday season.
As a holiday promotion, new websites with digital marketing packages will receive a $500 discount in addition to a $500 donation to the charity of their choice.
