We were very fortunate to be part of a great event last week in The Blue Mountains - the annual "On the Slopes for Candy" ski day.

Link: https://www.business.com/articles/social-media-small-business-importance/

The Guru's Takeaways:

Yes, activity on social media is important. Initially, some of our dentists, lawyers, and other professional service clients believe that social media isn't for them and their clientele. That may be true in some instances, but it's very important for Google. Social media presence is one of the several attributes that Google considers for its SEO rankings. So your medical or dental practice isn't active on social, you're doing your business a disservice. 

Link: https://www.attorneyatwork.com/top-2022-digital-marketing-trends/

The Guru's Takeaways:

We have found that digital marketing for law firms doesn't differ all that much. Most law firms are taking the same approach for their internet marketing - i.e. Google Ads. As competition has increased in the space, Google's cost-per-click for lawyers has increased significantly. So if your law firm is running Google Ads and spending thousands of dollars a month without truly knowing the return on this investment, it may be time to rethink your strategy.

Link: https://www.searchenginejournal.com/7-seo-tweaks-to-improve-your-content-before-you-hit-publish/183487/

The Guru's Takeaways:

Some nice ideas here for sure, but you tell us a small business owner that has the wherewithal to take any of these suggestions into account and implement them. The answer is - no successful small business owner should.

Link: https://www.forbes.com/sites/bernardmarr/2022/03/31/metaverse-continuum-4-technology-trends-everyone-must-get-ready-for-now/

The Guru's Takeaways:

The Metaverse is a very new technology that probably very few really understand. Frankly, we still are confused as to how it will all play out. How will the metaverse develop for digital marketing for our small business clientele? We are confident that the metaverse will play an increasing role in many professional small businesses such as law.

Link: https://www.forbes.com/sites/bernardmarr/2022/02/21/the-top-10-tech-trends-in-2022-everyone-must-be-ready-for-now/

The Guru's Takeaways:

While many, if not all of the technology trends listed in this article will have any effect on digital marketing for our small business clientele, we thought it would be neat to share with everyone.

Link: https://sproutsocial.com/insights/facebook-stats-for-marketers/

The Guru's Takeaways:

Facebook generated nearly $30 billion in ad revenue last year - an incredible statistic. What we find particularly interesting is that it seems most small and medium sized businesses (SMBs) have the same strategy - run Facebook and Google ads.

Link: https://www.searchenginejournal.com/5-fundamental-shifts-that-are-shaping-search-digital-marketing/383416/

The Guru's Takeaways:

The biggest and most important characteristic of the 2020 consumer is that online decisions and purchasing is here to stay. If being relevant online was important pre-covid, the magnitude is significantly more pronounced today.

Link:https://www.business2community.com/digital-marketing/5-website-improvement-ideas-for-a-new-economy-02319322

The Guru's takeaways:

While it's always good practice to keep improving your website, it's more essential now than it's ever been. This article makes some really good points, which we'll dive into:

PACK EXPO is always an excellent convention for packaging companies across America...especially Chicago! Packed trade show floors with a huge number of buyers from across the country and the world = significant lead generation and a profitable show. Post show, having your pick of amazing restaurants on the Mag Mile and entertaining clients is a huge plus of the Windy City. All-in-all, PACK EXPO in Chicago is always one of the best areas for marketing spend for packaging companies...until now.

In theory, selling products on Amazon should be relatively simple. After all, you have over 300 million sets of eyeballs on the platform every single day, without any need to deal with customers and enable sales 24/7. All you need to do is list your products on the Amazon marketplace through a few clicks, a couple of images, a handful of product descriptions, and you’re done! You can now start selling on Amazon.

The novel COVID-19 virus has disrupted our planet, our lives, and the way we do business more than anyone could have ever imagined. While every analyst and health care professional has a theory as to when everything will reset to normal, nobody has a crystal ball.

Establishing a business is a big feat, but managing and maintaining it is a more significant challenge. Generally, small business owners struggle with limited resources. They often work round the clock, 365 days a year to help grow revenue and ensure operations are running smoothly. This includes meetings with new customers, managing employees, having an overview of finances, planning for the future, etc. Their to-do list is literally never-ending.

This New Year, vow to focus on building your online presence and acquiring new customers. However, like most resolutions, the inconsistency and lack of motivation can prevent you from accomplishing your goals. While you can either put in the hours and implement a specific marketing strategy for your business, hiring a trusted digital marketing expert will help save you time and allow you to pay attention to other vital aspects of your business. 

Happy Holidays from the clickguru team! We wish you a joyous holiday season, and a happy New Year 2020!

We would like to inform our clients that we will be working regular hours this holiday season. 

As a holiday promotion, new websites with digital marketing packages will receive a $500 discount in addition to a $500 donation to the charity of their choice.

If you need any assistance from us during this time, feel free to get in touch with us by clicking here.

Did you know that email campaigns offer a higher ROI (return on investment) than any other marketing channel? That’s right, email is a highly influential means of marketing, and if you aren’t using it already, it’s about time you did. However, before you start shooting emails to everyone on your client list, you need to learn how this marketing channel works to derive maximum benefit. 

At clickguru, our mission is to help small businesses like yours grow and achieve your full potential. We believe that a slower than normal summer period is the best time to refocus on your growth and internet marketing to prepare for a ramping fall season.

The packaging industry caters to a broad spectrum of businesses like manufacturers, distributors, and retailers. However, as competition builds among packaging companies, there is a need to differentiate one’s services and generate more sales.

As a website development and internet marketing firm across Toronto, Atlanta, New Jersey, Chicago, Los Angeles, Miami, and surrounding areas, clickguru possesses an in-depth understanding of how things work and are driven to make you succeed and grow your business.

Every industry has its own language and terms. These words and phrases can be confusing to anyone who is not part of the daily operations of a specific industry, and the digital marketing business is no exception.