The Guru's Takeaways:
Yes, activity on social media is important. Initially, some of our dentists, lawyers, and other professional service clients believe that social media isn't for them and their clientele. That may be true in some instances, but it's very important for Google. Social media presence is one of the several attributes that Google considers for its SEO rankings. So your medical or dental practice isn't active on social, you're doing your business a disservice.