Top Digital Marketing Trends for Law Firms in 2022
The Guru's Takeaways:
We have found that digital marketing for law firms doesn't differ all that much. Most law firms are taking the same approach for their internet marketing - i.e. Google Ads. As competition has increased in the space, Google's cost-per-click for lawyers has increased significantly. So if your law firm is running Google Ads and spending thousands of dollars a month without truly knowing the return on this investment, it may be time to rethink your strategy.
We agree that Search Engine Optimization (SEO) should be the foundation for legal digital marketing. But it's no longer just about keywords and other coding that matter. For law firms to succeed on the internet and rank on Page One of Google, they want to see consistency. This doesn't mean that you post to Facebook three times a week and you're done. It means a consistent sprinkling of a variety of items that are important to Google, from content writing, to social, to reviews, and more. For several years, clickguru has helped law firms succeed in digital marketing and made their phones ring through our tried and tested digital marketing platform.
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