Most Common Mistakes People Make When Building a New Website
A digitally-driven lifestyle has made it necessary for business owners to adopt technological advancements. As a result, businesses now require an online presence either with a website and social media accounts.
Having a website makes it easier for potential customers to find you, learn more about your company, and learn more about what you have to offer. Moreover, a website makes your business look more credible and professional.
While there are many digital marketing companies that can develop websites, some business owners choose to get their businesses online by themselves or opt not to have a website at all. However, creating a website on your own without having any knowledge about the field can affect your online presence and hinder growth.
We have compiled a list of the most common mistakes business owners make when building a new website:
Using a DIY website builder like WIX or Squarespace. We see the same result time and time again - small business owners spend the better part of a year to build a website themselves. They begin under the pretense they will be saving money, but the novelty quickly wears off. The end result is blood, sweat, tears and a lost opportunity that cost a lot of business.
We always recommend that you use a website developer so that you can concentrate on what you are good at doing - growing your business.
Spending too much money on web development with a big branding agency. We also see this come up too often. Small businesses are told new websites will cost $20K or more. This is simply not needed.
Building a beautiful website is half the battle. The next half is to get your business recognized on Google so your website can make you money. We encourage customers to allocate their budget effectively - spending everything upfront leaves the small business owner with a static website that nobody can find.
Not believing that SEO, blogging, and other digital marketing techniques we provide are important for growing their businesses.
Many business owners believe that word of mouth is the best and primary way to grow. Entering 2018, this is simply no longer the case. While word of mouth will always serve a place, Google is the best referral of business on the planet. Making sure that Google recognizes your company and coming up on Page One of the search engine, will dramatically shift the landscape of your business.
To get the right help while developing your website, reach out to clickguru. We have beautiful, professional themes with a range of customizable templates to choose from. We help to build an easy-to-use, responsive website and generate more revenue for your business. To learn more about our platform, please click here. If you have any questions about getting your business online, get in touch with us here.