We are super stoked to introduce our latest dental website for Dr. Andrew Kay and his team at Yonge Eglinton Periontics @ yongeperio.com!

Find out today how clickguru's dental marketing program makes phones ring! It is truly our passion to see our dentists succeed, and we are excited to welcome Dr. Kay and his team to our family.

Link: https://www.business.com/articles/social-media-small-business-importance/

The Guru's Takeaways:

Yes, activity on social media is important. Initially, some of our dentists, lawyers, and other professional service clients believe that social media isn't for them and their clientele. That may be true in some instances, but it's very important for Google. Social media presence is one of the several attributes that Google considers for its SEO rankings. So your medical or dental practice isn't active on social, you're doing your business a disservice. 

Link: https://www.attorneyatwork.com/top-2022-digital-marketing-trends/

The Guru's Takeaways:

We have found that digital marketing for law firms doesn't differ all that much. Most law firms are taking the same approach for their internet marketing - i.e. Google Ads. As competition has increased in the space, Google's cost-per-click for lawyers has increased significantly. So if your law firm is running Google Ads and spending thousands of dollars a month without truly knowing the return on this investment, it may be time to rethink your strategy.

Link: https://digitalmarketinginstitute.com/blog/roadblocks-to-digital-marketing-transformation

The Guru's Takeaways:

Change is always hard, especially for small businesses that are comfortable with a certain way of marketing their companies. We hear it all the time - "Digital isn't for us" or "Our business is all referral-based" or "Our clients don't really care about Google or social media." For clients that join the clickguru platform, we often disprove the above three points very quickly.

Link: https://www.searchenginejournal.com/7-seo-tweaks-to-improve-your-content-before-you-hit-publish/183487/

The Guru's Takeaways:

Some nice ideas here for sure, but you tell us a small business owner that has the wherewithal to take any of these suggestions into account and implement them. The answer is - no successful small business owner should.

Link: https://digitalmarketinginstitute.com/blog/top-content-marketing-seo-trends

The Guru's Takeaways:

We tell our clientele the same story, month in and month out - content marketing (i.e. blog writing) is the most important part in our feature set to get Google to pay attention to your business and your website.

Link : https://www.businessnewsdaily.com/7690-rapid-business-growth-tips.html

The Guru's Takeaways:

While there are several good pieces of advice from this article, we like one in particular - care more about your customers. What we always recommend and strive for at clickguru is to have a world class customer experience.

Link: https://www.forbes.com/sites/bernardmarr/2022/03/31/metaverse-continuum-4-technology-trends-everyone-must-get-ready-for-now/

The Guru's Takeaways:

The Metaverse is a very new technology that probably very few really understand. Frankly, we still are confused as to how it will all play out. How will the metaverse develop for digital marketing for our small business clientele? We are confident that the metaverse will play an increasing role in many professional small businesses such as law.

Link: https://www.searchenginejournal.com/social-media-facts/258533/#close

The Guru's Takeaways:

Once again, we find it both interesting and convenient that the media spins social media as the holy grail for marketing efforts. In a way, they are right - when it works, it can work really well.

There are certain businesses that social media marketing can lend very well towards. Unfortunately, we continue to see higher marketing costs and more muted results as most businesses big or small believe that they need to be chasing the holy grail.

Link: https://www.forbes.com/sites/bernardmarr/2022/02/21/the-top-10-tech-trends-in-2022-everyone-must-be-ready-for-now/

The Guru's Takeaways:

While many, if not all of the technology trends listed in this article will have any effect on digital marketing for our small business clientele, we thought it would be neat to share with everyone.

Link: https://www.business2community.com/instagram/instagram-tips-for-2022-02452446

The Guru's Takeaways:

Once again, there is so much to worry about for small business owners on how to succeed on the internet! We agree with the majority of the advice raised in this article.

Link: https://sproutsocial.com/insights/facebook-stats-for-marketers/

The Guru's Takeaways:

Facebook generated nearly $30 billion in ad revenue last year - an incredible statistic. What we find particularly interesting is that it seems most small and medium sized businesses (SMBs) have the same strategy - run Facebook and Google ads.

Link: https://www.business2community.com/marketing/4-tips-to-level-up-your-marketing-strategy-in-2022-02452190

The Guru's Takeaways:

We think this article is very compelling, though at the same time can be confusing when considering an approach for digital marketing for small businesses. Definite your plan, set your goals, schedule weekly meetings with your team, analyze successes and failures all sounds like a great idea.

The Guru's Takeaways:

Many of the predictions made for digital marketing for small business in this article are based on the idea that we will continue to live in a more digital economy for the foreseeable future. While we all want to get back to some sense of normalcy, small business owners have generally accepted that having an excellent online presence is more important than ever.

Link: https://news.bitcoin.com/dental-clinic-in-ontario-to-accept-cryptocurrency-for-its-services/

The Guru's Takeaways:

We thought this article was quite interesting as dental practices begin accepting crypto. As cryptocurrencies continue to make new highs and garner more interest from main street, we are getting an increasing

Link: https://www.searchenginejournal.com/5-fundamental-shifts-that-are-shaping-search-digital-marketing/383416/

The Guru's Takeaways:

The biggest and most important characteristic of the 2020 consumer is that online decisions and purchasing is here to stay. If being relevant online was important pre-covid, the magnitude is significantly more pronounced today.

Link: https://www.business2community.com/digital-marketing/what-you-need-to-know-about-marketing-to-digital-boomers-02358229

The Guru's Takeaways:

While this article is focused specifically on Baby Boomers, the one key highlight we would make here is the necessity for consistency of digital marketing.

Link: https://www.business2community.com/digital-marketing/5-reasons-digital-email-marketing-should-get-your-vote-now-02357749

The Guru's Takeaways:

A very timely article for the importance of digital marketing for small businesses as most of North America is under lockdown. In our new temporary reality, internet marketing is more important than ever before.

Link: https://www.entrepreneur.com/article/355230

The Guru's takeaways:

Posting to social media is important, but we understand that most small business owner's don't have the time or wherewithal to commit to posting regularly.