Link: https://www.forbes.com/sites/bernardmarr/2022/03/31/metaverse-continuum-4-technology-trends-everyone-must-get-ready-for-now/

The Guru's Takeaways:

The Metaverse is a very new technology that probably very few really understand. Frankly, we still are confused as to how it will all play out. How will the metaverse develop for digital marketing for our small business clientele? We are confident that the metaverse will play an increasing role in many professional small businesses such as law.

Link: https://www.searchenginejournal.com/social-media-facts/258533/#close

The Guru's Takeaways:

Once again, we find it both interesting and convenient that the media spins social media as the holy grail for marketing efforts. In a way, they are right - when it works, it can work really well.

There are certain businesses that social media marketing can lend very well towards. Unfortunately, we continue to see higher marketing costs and more muted results as most businesses big or small believe that they need to be chasing the holy grail.

Link: https://www.forbes.com/sites/bernardmarr/2022/02/21/the-top-10-tech-trends-in-2022-everyone-must-be-ready-for-now/

The Guru's Takeaways:

While many, if not all of the technology trends listed in this article will have any effect on digital marketing for our small business clientele, we thought it would be neat to share with everyone.

Link: https://www.business2community.com/instagram/instagram-tips-for-2022-02452446

The Guru's Takeaways:

Once again, there is so much to worry about for small business owners on how to succeed on the internet! We agree with the majority of the advice raised in this article.

Link: https://sproutsocial.com/insights/facebook-stats-for-marketers/

The Guru's Takeaways:

Facebook generated nearly $30 billion in ad revenue last year - an incredible statistic. What we find particularly interesting is that it seems most small and medium sized businesses (SMBs) have the same strategy - run Facebook and Google ads.

Link: https://www.business2community.com/marketing/4-tips-to-level-up-your-marketing-strategy-in-2022-02452190

The Guru's Takeaways:

We think this article is very compelling, though at the same time can be confusing when considering an approach for digital marketing for small businesses. Definite your plan, set your goals, schedule weekly meetings with your team, analyze successes and failures all sounds like a great idea.

The Guru's Takeaways:

Many of the predictions made for digital marketing for small business in this article are based on the idea that we will continue to live in a more digital economy for the foreseeable future. While we all want to get back to some sense of normalcy, small business owners have generally accepted that having an excellent online presence is more important than ever.

Link: https://news.bitcoin.com/dental-clinic-in-ontario-to-accept-cryptocurrency-for-its-services/

The Guru's Takeaways:

We thought this article was quite interesting as dental practices begin accepting crypto. As cryptocurrencies continue to make new highs and garner more interest from main street, we are getting an increasing

Link: https://www.searchenginejournal.com/5-fundamental-shifts-that-are-shaping-search-digital-marketing/383416/

The Guru's Takeaways:

The biggest and most important characteristic of the 2020 consumer is that online decisions and purchasing is here to stay. If being relevant online was important pre-covid, the magnitude is significantly more pronounced today.

Link: https://www.business2community.com/digital-marketing/what-you-need-to-know-about-marketing-to-digital-boomers-02358229

The Guru's Takeaways:

While this article is focused specifically on Baby Boomers, the one key highlight we would make here is the necessity for consistency of digital marketing.

Link: https://www.business2community.com/digital-marketing/5-reasons-digital-email-marketing-should-get-your-vote-now-02357749

The Guru's Takeaways:

A very timely article for the importance of digital marketing for small businesses as most of North America is under lockdown. In our new temporary reality, internet marketing is more important than ever before.

Link: https://www.entrepreneur.com/article/355230

The Guru's takeaways:

Posting to social media is important, but we understand that most small business owner's don't have the time or wherewithal to commit to posting regularly.

Link: https://www.toolbox.com/marketing/social-media/articles/what-is-social-media-marketing/

The Guru's takeaways:

Wow, this is one daunting article on social media marketing for the average small business owner to read, comprehend, and then enact.

Link: https://www.forbes.com/sites/forbesbusinesscouncil/2020/06/29/15-important-small-business-trends-well-see-by-the-end-of-2020/#5a89b55d774c

The Guru's takeaways:

This article gives small businesses several good ideas on how to revamp or make their companies more efficient in these trying times.

Link:https://www.business2community.com/digital-marketing/5-website-improvement-ideas-for-a-new-economy-02319322

The Guru's takeaways:

While it's always good practice to keep improving your website, it's more essential now than it's ever been. This article makes some really good points, which we'll dive into:

PACK EXPO is always an excellent convention for packaging companies across America...especially Chicago! Packed trade show floors with a huge number of buyers from across the country and the world = significant lead generation and a profitable show. Post show, having your pick of amazing restaurants on the Mag Mile and entertaining clients is a huge plus of the Windy City. All-in-all, PACK EXPO in Chicago is always one of the best areas for marketing spend for packaging companies...until now.

In theory, selling products on Amazon should be relatively simple. After all, you have over 300 million sets of eyeballs on the platform every single day, without any need to deal with customers and enable sales 24/7. All you need to do is list your products on the Amazon marketplace through a few clicks, a couple of images, a handful of product descriptions, and you’re done! You can now start selling on Amazon.

The novel COVID-19 virus has disrupted our planet, our lives, and the way we do business more than anyone could have ever imagined. While every analyst and health care professional has a theory as to when everything will reset to normal, nobody has a crystal ball.

Establishing a business is a big feat, but managing and maintaining it is a more significant challenge. Generally, small business owners struggle with limited resources. They often work round the clock, 365 days a year to help grow revenue and ensure operations are running smoothly. This includes meetings with new customers, managing employees, having an overview of finances, planning for the future, etc. Their to-do list is literally never-ending.